Home - What we do - Research Evidence and Learning - Research 2012-2014 - Minimum requirements for market analysis in emergencies

In February 2012, the Cash Learning Partnership (CaLP) published a piece of research entitled Market analysis in emergencies, which highlighted the role of market analysis in cash transfer programming (CTP), the market analysis tools available and used, and the aspects (such as market integration and prices) that should be part of market analysis at various parts of the programme cycle.

Despite the fact that it is widely accepted that market analysis is an integral and essential step in programme response decision making and design, market analysis is not fully integrated in NGO assessments and M&E systems. Field practitioners, decision makers and donors are in need of guidance on the minimum requirements for market analysis and practical guidance on achieving this at different steps of the project cycle for programmes in food security and livelihoods, shelter, public health and so on. A commonly heard question is ‘what is the minimum analysis we need to do?’

This short and practical piece of research built upon work already undertaken by SEEP (Minimum Standards for Economic Recovery) and planned by other agencies such as Mercy Corps, Oxfam, WFP and the Red Cross/ Red Crescent.

The study addressed two key challenges arising from obstacles to more comprehensive and consistent detailed market analysis.

  • Research Question 1: How can market analysis strengthen the impact of interventions (ensuring a minimum of the do no harm principle)?
  • Research Question 2: What resources are needed in terms of information, time and capacity to complete market analysis well, and when are they needed?

The study provides an overview of current market tools and the key elements of market analysis, and goes into more depth around key concepts, such as the labour market, debt constraints and credit markets, political economy analysis, market integration, supply / demand elasticity and the multiplier effect.

The study then provides an overview of how market analysis can inform the project cycle, looking at the main phases of preparedness, response, monitoring and early recovery. Finally, the research makes recommendations for future areas of investment by the humanitarian community.

Take a look at the presentation used at the launch events in Nairobi, Kenya and Washington DC, USA, in 2013.

Download the Minimum requirements for market analysis in emergencies