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Branding

Our vision is transforming humanitarian practice so that people and communities affected by disaster and crisis are empowered to make decisions for their own lives. Our brand protects our reputation and makes sure that people can recognise us and know what we stand for.

These guidelines are designed to help all CaLP members and partners to use the brand well. It also provides clear guidance on when the brand cannot be used.

How to use the CaLP logo

CaLP’s logo is centred on the concept of partnership towards a common goal.

CaLP’s logo has 3 parts:

    • The hand
    • “CaLP” acronym
    • “The Cash Learning Partnership” logotype

When to use the CaLP logo

Member organisations are encouraged to use the CaLP logo to illustrate their membership to CaLP. In this case, members are requested to include before or above the logo the mention “Member of”.

CaLP logo can only be used by other organisations if there is a formal agreement with CaLP. Any publication including the CaLP logo requires written approval by an authorised member of CaLP staff staff team (Director, Coordinator, Technical Coordinator, Policy Coordinator, Regional Representative, Communications Manager). Organisations are encouraged to share documents featuring CaLP logo with CaLP prior to publication for review.

For any other use of CaLP logo, please contact trogers@cashlearning.org

Versions

CaLP logo is available in landscape and portrait versions. Whenever possible, the landscape version should be used.

Landscape

Portrait

High quality versions of the logo can be downloaded by clicking on the links below:

Landscape: EPS / PNG

Portrait: EPS / PNG

Dimensions

The print size of CaLP logo must be a minimum height of:

  • Landscape logo:
    • online display size: 50 pixels
    • printed material: 5 millimeters (mm)
  • Portrait logo:
    • online display size: 75 pixels
    • printed material: 7.5 millimeters (mm)

Recommended CaLP sizes for common page formats are (height):

  • Landscape logo:
    • A3 - 17 mm
    • A4 – 12 mm
    • DL/A5 - 10 mm
  • Portrait logo:
    • A3 - 26 mm
    • A4 – 18 mm
    • DL/A5 - 15 mm

It must not be:

  • altered, distorted or modified in any way
  • larger or more prominent than your agency’s own logo or identity
  • used to give the impression that CaLP is involved in any particular programme/initiative in which it is not formally taking part
  • used to give the impression that a training is given by CaLP when the training is not formally facilitated by CaLP or a member of the roster as attested by a formal agreement

Position

To prevent the logo from being crowded or obscured, there must always be clear space around it. This minimum space is “distance equivalent to half the width of CaLP logo around the identity”. You cannot place text inside this area.

CaLP logo should only appear once on a single sheet. This helps to maintain the integrity of the identity and ensures its strength is not diluted by duplication.

Color

The logo can be reproduced in CaLP red with white background or on white with CaLP red background when necessary.

Landscape

Portrait

High quality versions of the logo can be downloaded by clicking on the links below:

Landscape: EPS / PNG

Portrait: EPS / PNG

The red PANTONE is 180c

CYMK, the four colour process: 14%C, 100%M, 99%Y, 4%K

For use on screen in RGB, the green line should be 201R, 22G, 25B.

A web safe option of the green has been produced for use on electronic publishing. The web safe colour is #CD2027.

Single colour: black. Use this option when colour printing is not available.

You must not change the logo in any way. You are not allowed to:

  • alter or distort the logo, eg stretched or compressed landscapely or portraitly
  • change the logo typeface
  • reproduce the logo in a different color.

Co-branding

By its inherent collaborative nature, CaLP contribute as leading agency or as partner to a wide range of products.

When CaLP is the lead agency, CaLP design will be used for the publications. CaLP logo is placed on the lower right corner of the front cover. Partners are placed on the lower lower right corner of the front page. Donors feature on the bottom part of the back cover. In particular circumstances such as for research involving multiple partners, the position of CaLP and partners’ logos may be different. In such cases, CaLP will seek approval from the partners. In all instances, all logos will feature in similar size, which is to be understood as representing similar areas (height x width).

When CaLP partners for specific publications under the lead of another agency or as an equal partner, it is expected that CaLP logo will feature in similar size as the other agencies’ logos including the lead agency, which is to be understood as representing similar areas (height x width).