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Branding

Reputation is powerful. It can inspire collaboration and influence change; it can encourage others to take up our training and join our community. Ultimately it helps us to achieve our vision: transforming humanitarian practice so that people and communities affected by disaster and crisis are empowered to make decisions for their own lives. Our brand protects our reputation and makes sure that people can recognise us and know what we stand for.

CaLP works in a wide range of sectors and locations, with very different groups and individuals. As we grow we need to make sure that we are all working together to protect where and how our brand is used. These guidelines are designed to help all CaLP partners and members to use the brand well. It also provides clear guidance on when the brand cannot be used.

CaLP is grateful to its members for supporting CaLP in ensuring compliance with those guidelines within their organisation and beyond.

Talking about CaLP

The Cash Learning Partnership, also referred to as “CaLP” (and not “the CaLP”), is a global partnership of humanitarian actors engaged in policy, practice and research within cash transfer programming (CTP). Formed of a community of practice including over 150 organisations and more than 5,000 individuals in the humanitarian sector, CaLP is based on learning, knowledge sharing, networking and coordination around the appropriate and timely use of CTP in humanitarian response.

CaLP provides technical leadership, impartial and inclusive access to open resources and acts as a service provider and facilitator to all actors in humanitarian response. Through training, capacity building and coordination CaLP promotes minimum standards and good practice in CTP. In addition to direct capacity building, CaLP supports dialogue between agencies and practitioners to promote knowledge sharing around the use of cash. Further, its practical research and policy agenda creates resources and evidence for use by the community of practice.

How to use the CaLP logo

CaLP’s logo is centred on the concept of partnership towards a common goal.

CaLP’s logo has 3 parts:

    • The hand
    • “CaLP” acronym
    • “The Cash Learning Partnership” logotype

When to use the CaLP logo

CaLP logo can be used by member organisations to illustrate their membership to CaLP. In such case, members are requested to include before or above the logo the mention “Member of”.

CaLP logo can be used on programme documents by partner organisations only in the existence of a formal agreement with CaLP. Any publication including CaLP logo will require a written approval by an authorised member of CaLP staff at global or regional level as applicable (Director, Coordinator, Technical Coordinator, Advocacy and Communications Coordinator, Regional Focal Point, Communication and Information Management Officer).

Organisations are encouraged to share documents featuring CaLP logo with CaLP prior to publication/submission for review.

For any other use of CaLP logo, please contact communications@cashlearning.org

Versions

CaLP logo is available in landscape and portrait versions. Whenever possible, the landscape version should be used.

Landscape

Portrait

High quality versions of the logo can be downloaded by clicking on the links below:

Landscape: EPS / PNG

Portrait: EPS / PNG

Dimensions

The print size of CaLP logo must be a minimum height of:

  • Landscape logo:
    • online display size: 50 pixels
    • printed material: 5 millimeters (mm)
  • Portrait logo:
    • online display size: 75 pixels
    • printed material: 7.5 millimeters (mm)

Recommended CaLP sizes for common page formats are (height):

  • Landscape logo:
    • A3 - 17 mm
    • A4 – 12 mm
    • DL/A5 - 10 mm
  • Portrait logo:
    • A3 - 26 mm
    • A4 – 18 mm
    • DL/A5 - 15 mm

It must not be:

  • altered, distorted or modified in any way
  • larger or more prominent than your agency’s own logo or identity
  • used to give the impression that CaLP is involved in any particular programme/initiative in which it is not formally taking part
  • used to give the impression that a training is given by CaLP when the training is not formally facilitated by CaLP or a member of the roster as attested by a formal agreement

Position

To prevent the logo from being crowded or obscured, there must always be clear space around it. This minimum space is “distance equivalent to half the width of CaLP logo around the identity”. You cannot place text inside this area.

CaLP logo should only appear once on a single sheet. This helps to maintain the integrity of the identity and ensures its strength is not diluted by duplication.

Color

The logo can be reproduced in CaLP red with white background or on white with CaLP red background when necessary.

Landscape

Portrait

High quality versions of the logo can be downloaded by clicking on the links below:

Landscape: EPS / PNG

Portrait: EPS / PNG

The red PANTONE is 180c

CYMK, the four colour process: 14%C, 100%M, 99%Y, 4%K

For use on screen in RGB, the green line should be 201R, 22G, 25B.

A web safe option of the green has been produced for use on electronic publishing. The web safe colour is #CD2027.

Single colour: black. Use this option when colour printing is not available.

You must not change the logo in any way. You are not allowed to:

  • alter or distort the logo, eg stretched or compressed landscapely or portraitly
  • change the logo typeface
  • reproduce the logo in a different color.

Co-branding

By its inherent collaborative nature, CaLP contribute as leading agency or as partner to a wide range of products.

When CaLP is the lead agency, CaLP design will be used for the publications. CaLP logo is placed on the lower right corner of the front cover. Partners are placed on the lower lower right corner of the front page. Donors feature on the bottom part of the back cover. In particular circumstances such as for research involving multiple partners, the position of CaLP and partners’ logos may be different. In such cases, CaLP will seek approval from the partners. In all instances, all logos will feature in similar size, which is to be understood as representing similar areas (height x width).

When CaLP partners for specific publications under the lead of another agency or as an equal partner, it is expected that CaLP logo will feature in similar size as the other agencies’ logos including the lead agency, which is to be understood as representing similar areas (height x width).