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A Practical Guide to Market Analysis in Humanitarian response

A 3.5 hour online course designed to provide future humanitarian market assessment team members with a solid understanding of the theory and steps of market assessments so that they can join assessment teams prepared with a basic understanding of what they will be doing and why. Learners will be guided through the common steps within market assessments, using a fictional emergency scenario as a basis.

Outline of the course

This course is relevant to most types of emergency market assessment, including EMMA, RAM, MAG, the 48-Hour Tool, the WFP VAM and PCMA. Learners will develop a good conceptual understanding of the steps involved in market assessments and basic skills in how to apply this understanding in real-life settings. 

It is comprised of five units, which can be completed separately as your time allows:

  • Unit 1: Which market analysis tool do I use?
  • Unit 2: Preparing to do a market analysis
  • Unit 3: Mapping the market system
  • Unit 4: Analysing the market information
  • Unit 5: Response options analysis

Target audience

The course is aimed for humanitarian decision makers, including donors, country directors, programme managers and others who make strategic and operational decisions about what kinds of programming to promote and implement. 

Click here to access the e-learning course. This course is also available in French and Arabic.