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Introduction to Market Analysis

This 30 minute online course provides an introduction to the analysis of markets in emergency contexts, with input from some of the world’s leading thinkers on the topic.

Outline of the course

The course covers the following topics:

  • Introduction of key concepts in market analysis
  • Why markets are important in the lives of people affected by disasters
  • An introduction to market-aligned programming and its benefits
  • A closer look at the market assessment process

Target Audience

The course is  designed for humanitarian decision makers, including donors, country directors, programme managers and others who make strategic and operational decisions about what kinds of programming to promote and implement. 

It is also recommended as a prerequisite for the longer course, A Practical Guide to Market Analysis.

Click here to access the e learning course. This course is also available in French and Arabic.