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Key Resources and Guidance Documents

Minimum Standard for Market Analysis (Misma)

The Minimum Requirements for market analysis in emergencies builds upon work already undertaken relating both to market analysis (CaLP research ‘Markets in Emergencies’) and standard setting and answers this question: “What is the minimum market analysis required at various stages of the project cycle?”


EMMA Toolkit

The EMMA toolkit is a guidance manual for humanitarian staff in sudden-onset emergencies. It aims to improve emergency responses by encouraging and assisting relief agencies to better understand, support and make use of local market-systems in disaster zones.

EMMA offers a quick, rough-and-ready analysis with practical recommendations that are suitable for the early stages of emergencies. It does not rely on users having specialist economic or market analysis skills; and it is broad in scope: addressing survival needs, livelihood protection and the transition to economic recovery.

EMMA Short Guidance Notes

On the basis of the EMMA core logic and principles, in 2012, Oxfam produced EMMA Short Guidance Notes. The purpose of these Guidance Notes is to give a condensed overview of the EMMA process by synthesising the key aspects of the 10 analytical steps as laid out in the EMMA Toolkit and to harness learning from field experience.

The Guidance should be read in conjunction with the EMMA Toolkit, and references to the EMMA Toolkit are made throughout to provide the user with additional information should they require.

This document has been developed for EMMA leaders and EMMA team members for use during EMMA assignments and for those that would like to have a quick overview of the EMMA process.

Rapid Market Assessment (RAM)

This Movement of the Red Cross and Red Crescent Movement publication is designed to provide a quick and basic introduction to how key markets operate immediately after a shock. It includes market data, which is essential for making informed decisions about how to respond and what transfer mechanisms to use.


Market Analysis Guidance (MAG)

The Market Analysis Guidance (MAG) suggests processes and tools aimed at integrating market analysis into the different phases of the project cycle, taking the existing Red Cross and Red Crescent (RC/RC) Movement’s technical documents into account whenever possible.


Pre-Crisis Market Analysis

Market analysis used in pre-crisis contexts, maps the functionality of the current market system and then models (or forecasts) the functionality of the market system after a crisis. Undertaking market analysis as part of preparedness and contingency planning, could significantly improve the readiness to respond to crises.

Learn more on the PCMA


The Market Information and Food Insecurity Response Analysis (MIFIRA)

The Market Information and Food Insecurity Response Analysis (MIFIRA) framework was developed at the request of, and in collaboration with, a major international NGO (CARE) to provide a logically sequenced set of questions and corresponding analytical tools to help operational agencies anticipate the likely impact of alternative (food- and/or cash-based) responses and thereby identify the response that best fits a given food insecurity context.

Standard Operating Procedures and Guidance Notes

These Standard Operating Procedures (SOPs) are built on the understanding that cash transfer programmes (CTP) have increasingly been used as a major response option in humanitarian work.. This shift in relief modalities has had its challenges. CTP is an area that is new to many humanitarian departments and functions, resulting in a lack of clarity in terms of the process, roles and responsibilities. This lack of clarity then impacts on the speed to which we can design and implement our CTPs in emergency responses.

These documents aim to improve the working of teams by giving direction on key roles, responsibilities and steps to be undertaken to ensure a timely and good quality CTP through the project cycle. The SOPs are also meant to give a common understanding on what is a “good enough” process to follow during an emergency response. 

For more information, please find useful links below;

French Version available here.

MARKit: Price Monitoring, Analysis and Response Kit

The Price Monitoring, Analysis and Response Kit (MARKit),  developed by representatives from the Local Regional Procurement (LRP) Learning Alliance, seeks to  to guide food assistance practitioners through the steps to monitor markets during the implementation of food assistance programs, and to ensure that programs remain responsive to changing market conditions.

This manual is intended to guide users through the toolkit, which consists of several related materials. The materials should be used in conjunction to have a full understanding of implementing MARKit

Oxfam's Programme Quality Standards for cash and market

To support teams in the design of market based programmes, both the Cash and Markets Programme Quality Standards (PQS) were developed.

WFP Market Analysis Framework (MAF) - Tools and Applications for Food Security Analysis and Decision-Making

This market analysis framework (MAF) presents the overall conceptual framework to enable WFP staff to understand how market analysis links to food security analysis and decision-making, and what purpose the various market analysis tools serve. 

Market Analysis Tool – How to Conduct a Trader Survey?

This guidance sheet provides practical guidance on how to organize a trader survey in order to produce meaningful results. It offers a concise discussion of basic concepts, complemented by references to more in-depth guidance on food security analysis and advanced methods for conducting market analysis

 Multi-Sector Market Assessment (MSMA)

The Multi-Sector Market Assessment (MSMA) Annex is designed to help practitioners examine whether an affected target population can fairly and equitably access the expected amount of goods and services in order to meet the objectives of the Multipurpose Cash Grant (MPG) programme.

The aim of the MSMA is to inform and support Situation and Response Analysis (SRA) and Response Design during a crisis through assessing whether and how market supply can and does meet demand in a crisis.

Labour Market Analysis in Humanitarian Contexts

This guide aims to help humanitarians conduct better labour market analyses (LMA) to inform the design and delivery of livelihoods and market strengthening programmes in emergency crisis and post-crisis settings. It contains guidance and recommendations on ways of improving the appropriateness, scope, precision and analysis of labour market assessments.

Market Based Programming (MBP) Framework

How to read the framework: Some degree of market analysis is a critical part of all situation and response analyses. At a minimum, all humanitarian programming should be “market aware”. The better humanitarian and development actors understand markets, the deeper they can engage with markets.

  • The yellow arrows show the progressive depth of humanitarian program engagement with the market, from activities that are limited to "Using markets" to those that aim for "Market system change". Programs that “use markets” often are part of “emergency relief” efforts, while programs aiming for “market system change” are more relevant for “economic recovery”. An example of each type of program is provided. 
  • The framework mimics an Emergency Market Mapping and Analysis (EMMA) map, in that the market actors are across the middle, with policies and supporting environment across the top, and infrastructure and services along the bottom. All elements make up a market system. 
  • People should be the focus of all market-based programming, so they are central to the framework. 
  • Humanitarian and development actors should consider activities that promote “preparedness”, and those that lead to greater “resilience”. For illustrative purposes – so that we don’t forget them – these terms are included along the yellow arrows, but it is recognized that these do not necessarily fall along a spectrum as such.



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