Markets – key resources

Standards and Frameworks:


Standards and Frameworks

Minimum Standard for Market Analysis (Misma)


The Minimum Standard for market analysis  builds upon work already undertaken relating both to market analysis (CaLP research ‘Markets in Emergencies’) and standard setting and answers this question: “What is the minimum market analysis required at various stages of the project cycle?”


 Market Based Programming (MBP) Framework

How to read the framework: Some degree of market analysis is a critical part of all situation and response analyses. At a minimum, all humanitarian programming should be “market aware”. The better humanitarian and development actors understand markets, the deeper they can engage with markets.

  • The yellow arrows show the progressive depth of humanitarian program engagement with the market, from activities that are limited to "Using markets" to those that aim for "Market system change". Programs that “use markets” often are part of “emergency relief” efforts, while programs aiming for “market system change” are more relevant for “economic recovery”. An example of each type of program is provided. 
  • The framework mimics an Emergency Market Mapping and Analysis (EMMA) map, in that the market actors are across the middle, with policies and supporting environment across the top, and infrastructure and services along the bottom. All elements make up a market system. 
  • People should be the focus of all market-based programming, so they are central to the framework.
  • Humanitarian and development actors should consider activities that promote “preparedness”, and those that lead to greater “resilience”. For illustrative purposes – so that we don’t forget them – these terms are included along the yellow arrows, but it is recognized that these do not necessarily fall along a spectrum as such. 


Comparative Table of Humanitarian Market Analysis Tools

The table here comparing the market analysis guidance aims to:  

  • Provide a basic overview of the different market analysis guidance that exists,
  • Provide a starting point and support to choose between tools or combine tools to fit the context and need.

Market Toolbox


EMMA Toolkit

The EMMA toolkit is a guidance manual for humanitarian staff in sudden-onset emergencies. It aims to improve emergency responses by encouraging and assisting relief agencies to better understand, support and make use of local market-systems in disaster zones.

EMMA offers a quick, rough-and-ready analysis with practical recommendations that are suitable for the early stages of emergencies. It does not rely on users having specialist economic or market analysis skills; and it is broad in scope: addressing survival needs, livelihood protection and the transition to economic recovery.

Rapid Market Assessment (RAM)

This Movement of the Red Cross and Red Crescent Movement publication is designed to provide a quick and basic introduction to how key markets operate immediately after a shock. It includes market data, which is essential for making informed decisions about how to respond and what transfer mechanisms to use.


Market Analysis Guidance (MAG)

The Market Analysis Guidance (MAG) suggests processes and tools aimed at integrating market analysis into the different phases of the project cycle, taking the existing Red Cross and Red Crescent (RC/RC) Movement’s technical documents into account whenever possible.


Pre-Crisis Market Analysis

Market analysis used in pre-crisis contexts, maps the functionality of the current market system and then models (or forecasts) the functionality of the market system after a crisis. Undertaking market analysis as part of preparedness and contingency planning, could significantly improve the readiness to respond to crises.

Learn more on the PCMA

WFP Market Analysis Framework (MAF) - Tools and Applications for Food Security Analysis and Decision-Making

This market analysis framework (MAF) presents the overall conceptual framework to enable WFP staff to understand how market analysis links to food security analysis and decision-making, and what purpose the various market analysis tools serve.  

MARKit: Price Monitoring, Analysis and Response Kit

The Price Monitoring, Analysis and Response Kit (MARKit),  developed by representatives from the Local Regional Procurement (LRP) Learning Alliance, seeks to  to guide food assistance practitioners through the steps to monitor markets during the implementation of food assistance programs, and to ensure that programs remain responsive to changing market conditions.

This manual is intended to guide users through the toolkit, which consists of several related materials. The materials should be used in conjunction to have a full understanding of implementing MARKit

Multi-Sector Market Assessment (MSMA)


The Multi-Sector Market Assessment (MSMA) is an Annex to the Operational Guidance and Toolkit for Multipurpose Cash Grants and is designed to help practitioners examine whether an affected target population can fairly and equitably access the expected amount of goods and services in order to meet the objectives of the Multipurpose Cash Grant (MPG) programme 


Labour Market Analysis in Humanitarian Contexts

This guide aims to help humanitarians conduct better labour market analyses (LMA) to inform the design and delivery of livelihoods and market strengthening programmes in emergency crisis and post-crisis settings. It contains guidance and recommendations on ways of improving the appropriateness, scope, precision and analysis of labour market assessments.



 Multi- sector Market Assessment: Companion Guide and Toolkit 


The Multi-sector Market Assessment: Companion Guide and Toolkit provides step-by-step guidance and ready-to-use tools to enable non-specialist staff to conduct market assessments and undertake market monitoring. The purpose of this Companion Guide and Toolkit is to enable Multi-Functional Teams to include findings of market assessment analyses in their analysis and decision making related to CBIs.